Aaron Hendon

Another year in the trenches is almost done. The deals, the deadlines, the clients who made you want to tear your hair out, the ones who reminded you why you do this. It’s a chaotic fucking business. And as December rolls in, the world is telling you to sip eggnog and be merry, while your brain is probably a tangled mess of commission reports, Q1 planning, and a low-grade hum of exhaustion. This is usually the time for bullshit resolutions. For promising yourself you’ll finally “get...

Another year is almost in the books. The champagne is on ice, the resolutions are being drafted, and most agents are either sprinting to hit a final number or have already checked out, coasting on fumes until January first. They’re thinking about the hustle, the next deal, the fresh start. But they’re missing the most important part of the cycle. They’re skipping the one thing that actually guarantees a better new year. It’s not a new lead gen system. It’s not a bigger marketing budget. It’s...

Another year is closing. If you’re like most agents, you’re either sprinting through a frantic end-of-year push or you’ve already collapsed, exhausted, into a pile of receipts and regret. You’re probably looking at your GCI, your transaction count, and a spreadsheet of goals you either hit or missed. You’re told this is the measure of your success. But I’m calling bullshit. For more than 13 years, I’ve been in the real estate trenches. I’ve done the year-end review that’s all numbers and no...